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目前,我国的商品处处都是轰轰烈烈的价格战,家电行业、机电行业、旅游行业、服务行业等等。降价是市场营销的一把利剑,有着直观的威力,它削减了商品的利润泡沫,促进了企业管理的深化和技术的革新,最终给了用户最大的实惠。但什么东西都怕过头,价格战走过了头就适得其反了。价格战的实质是“让利不让市场”,是一种低层次的商战手段。降价使企业利润下降,自我积累能力减弱,在一定程度上,谁还敢说,除了降价,我的牌子照样好卖?依靠降价促销的产品,时间长了,品牌的形象
At present, China’s products are everywhere a vigorous price war, household appliances, electrical and mechanical industries, the travel industry, service industries and so on. Markdown is a sword in marketing, with intuitive power, it cuts the profit bubble of goods, and promote the deepening of enterprise management and technological innovation, and ultimately give the user the greatest benefits. But what are afraid of too much, the price war has gone too far to the opposite. The essence of a price war is “letting profits not let the market” and is a low-level commercial warfare tactic. To reduce the profits of enterprises to reduce self-accumulation capacity weakened, to some extent, who would dare say, in addition to price cuts, my brand is still good to sell? Rely on price promotions, a long time, the brand image