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根据调查,中国大陆人从有意向购买一辆车到决定直至购买的时间平均为36个月!36个月,3年的时间,是不是很吃惊?在这36个月中,很多人最终购买的车与他第一次想到的车其实基本是不同的。我有个朋友,几年前觉得如果有一辆夏利,就不错了,可是他去年买的是风神蓝鸟。在这个漫长的考虑过程中,他曾经想买桑塔纳,桑塔纳2000、赛欧,可是量后却是新出的蓝鸟。36个月,汽车广告你能做什么?购买者的心态随时都在变化之中,每一款新车的出现都会引起他的注意,每一个主题也许3个月后就已经过时了。大众桑塔纳一统天下的时代已经过去了,因为有越来越多的车供你选择。
According to the survey, mainland Chinese from the intention to buy a car until the decision to buy an average of 36 months! 36 months, 3 years was not surprised? In these 36 months, many people eventually buy The car and his first thought of the car is actually different. I have a friend, a few years ago that if there is a Xiali, it is not bad, but he bought last year is the Aeolus Bluebird. In this long process of thinking, he had wanted to buy Santana, Santana 2000, Sail, but the volume is the new Bluebird. 36 months, what can you do with car ads? Buyers’ mentality is constantly changing, and every new car gets his attention, and each topic may be out of date after three months. Volkswagen Santana dominated the world is over, because more and more cars for you to choose from.