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英文标志在现代标志设计中是一种主流设计手法。一般有以单个字母为母体的设计和以整个英文单词为母体的设计。以整个英文单词为母体进行设计,不能使其成为一般的文本语言,要有较强的图形特征。它本质上是一种图形化的文字。这类标志的趣味中心既可使其图形的特征得到强化,又使标志的趣味性和表象力得到增强,本文主要探讨这类标志趣味中心常见的几种表现方式。
English logo is a mainstream design technique in modern logo design. Generally have a single letter as the mother of the design and the whole English word as the mother of the design. The whole English word as the parent design, can not make it a general text language, have strong graphic features. It is essentially a graphical text. The fun center of such marks can not only strengthen the features of the graphics but also enhance the interestingness and appearance of the marks. This paper mainly discusses several common expressions of such marks.