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医疗广告在报刊广告中占有很大的比重,是广告创收的重要组成部分。它的质量好坏直接影响报刊的声誉和形象。坚决封杀虚假医疗广告,已成为当务之急。虚假广告大部粉墨登场、包装精巧。这些虚假医疗广告普遍具有以下特点:一是选项巧。其大多选择性病、肿瘤、脑瘫、不孕等疑难病症,因其具有隐私、难愈等特性,很容易在有病乱求医的情况下,打动人心,引人上钩。二是体量大。类似医疗广告,立足一地,便广选媒体,以铺
Medical advertisements occupy a large proportion of newspapers and advertisements, which is an important part of advertising revenue generation. Its quality has a direct impact on the reputation and image of the press. Resolutely banning false medical advertisements, has become a top priority. False advertising most of the stage, packed exquisitely. These fake medical advertisements generally have the following characteristics: First, the option is clever. Most of them choose difficult diseases such as venereal diseases, tumors, cerebral palsy, infertility and so on. Because of their privacy, hard-to-cure and other characteristics, they are easy to impress people and attract people’s attention when seeking treatment. Second, the body mass. Similar medical advertisements, based on a place, they widely choose the media to shop