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广告作为经济信息的一个传播手段,对社会起着积极的作用。可是,为何众多读者却对报纸刊登广告喷有烦言呢?其原委不难探明,即有些报纸刊登的广告太多、太滥。众所周知,订户订报(尤其是综合性日报),是为了看报,从中了解国内外大事,获得各方面的知识,并看看广告,获得生产和生活中所需要的商品信息。如果报纸每期刊登广告过多,不仅削弱了可读性,而且本末倒置,背离了大多数订户订报的主要目的。因此,读者完全有理由对这种只顾自家盈利,不顾读者读报主要目的的做法
Advertising as a means of communication of economic information plays a positive role in society. However, why do so many readers are annoyed at the publication of advertisements in the newspapers? The whole story is not hard to find out. In other words, some newspapers advertise too much and too much. As we all know, subscriptions (especially comprehensive daily newspapers) are for reading newspapers, understanding major events at home and abroad, gaining knowledge of all aspects and looking at advertisements for the goods they need for production and daily life. If newspapers publish too many ads each issue, not only weakened readability, but they are putting the cart before the horse and deviate from the main purpose that most subscribers make. Therefore, readers have every reason to practice this kind of home-only profit, regardless of the reader’s main purpose