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在现代社会的经济活动和日常生活中,商标已日益显著的发挥着沟通产销,扩大流通、便利消费的特有作用。它已成为国际和国内市场商品竞争的重要工具。众所周知,商标代表着商品的信誉,同时也代表着企业的信誉。在一个小小的商标上,体现和凝集着企业为提高商品质量,增加花色品种,降低生产成本,制定合理价格,以增强市场竞争能力所付出的一切努力。商标信誉的高低,直接关系着企业的生产经营。我国企业在自己生产或经销的商品上使.用注册商标,既是一种权利,又是一种义务。权利是:企业使用的商标一经核准注册,就
In the economic activities and daily life of modern society, trademarks have increasingly played a unique role in communicating production and sales, expanding circulation, and facilitating consumption. It has become an important tool for commodity competition in international and domestic markets. As we all know, trademarks represent the reputation of goods, but also represent the credibility of the company. In a small trademark, it embodies and agglomerates all the efforts made by the company to improve the quality of its products, increase its variety, reduce its production costs, and formulate reasonable prices in order to enhance its market competitiveness. The level of reputation of a brand is directly related to the production and operation of the company. It is both a right and an obligation for Chinese enterprises to use registered trademarks on their own products that are produced or distributed. The right is: Once a company’s trademark is approved for registration,