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从上世纪90年代起,由于种种因素,台湾的楼市由盛而衰,房价及销售量双双下滑,告别了“全民地产”时代。许多发展商,代理商纷纷转业或转战内地,于此同时也将台式的房屋预售制度方式带到了内地。但是从90年代末到现在的这10年间,留在台湾继续苦战楼市营销人员面对最低迷的景气,经过穷则变、变则通的过程后“房产特效行销”的营销模式应运而生,且主导了这10年来台湾楼盘营销的规则与模式!从北到南,几乎所有的“大案”都从传统行销无功后转采用特效行销,在最艰难的环境下还能房地产销售量年年创新高!事实证明了“特效行销”的原理,就是特别有效的行销模式。什么是特效行销“特效行销”简单说就是主动接近目标消费
From the 90s of last century, due to various factors, the property market in Taiwan has been deteriorating. Both the prices of houses and sales have fallen, bidding farewell to the “universal real estate” era. Many developers and agents have moved to or relocated to the Mainland in succession. At the same time, they also brought the desktop pre-sale system to the Mainland. However, from the late 90s to the present 10 years, staying in Taiwan to continue to struggle hard marketers in the property market in the face of the downturn in the economy, after the poor change, change the process of the “real estate marketing” marketing model came into being, And dominates the rules and modes of marketing of real estate in Taiwan over the past 10 years. From north to south, almost all the “big cases” have been switched from traditional marketing to VFX. In the toughest conditions, real estate sales volume Year hit a new high! Facts have proved that the “special effects marketing” principle is a particularly effective marketing model. What is special effects marketing “special effects marketing” Simply put, that is, take the initiative to approach the target consumption