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【目的/意义】目前手机已经成为网民上网的主要工具,智能通讯设备的普及和应用促进了社交网络媒体的发展,研究社交网络媒体信息传递及转化机制具有重要意义。【方法/过程】研究了社交网络媒体信息传递的基本要素及信息传递和转化的动力,阐述了社交网络媒体信息传递的支撑理论,构建了社交网络媒体信息传递及转化模型,分析了社交网络媒体信息传递及扩散机制。【结果/结论】社交网络媒体信息传递及转化机制研究成果可以为企业等组织开展产品、服务以及品牌等信息的营销推广提供指导。
[Purpose / Significance] At present, mobile phones have become the main tools for Internet users to access the Internet. The popularization and application of smart communication devices have promoted the development of social network media. It is of great significance to study the media information transmission and transformation mechanism of social networks. Methods / Processes The basic elements of social media information delivery and the motivation of information delivery and transformation are studied. The supporting theory of social media delivery is elaborated. The model of social media delivery and transformation is established. The social media Information transmission and diffusion mechanism. [Results / Conclusion] The research results of social media information delivery and transformation mechanism can guide enterprises and other organizations in the marketing of products, services and brands.