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没有一个“热点”话题可以经久不衰,因为眼球容易疲惫。 一年多时间里,每一期选题策划,几乎都绕不过“平价”这个热点。在一向冷清的药品零售行业,作为以追逐热点、追求新闻效应为本职的媒体,我们一直为没有热点而发愁,现在则为热点的单一而发愁。 平价药店是在促进药品价格回归价值的过程中必然会出现的现象,即便其营销手段不乏炒作,也是赶上了“眼球经济”、“概念经济”的时髦,不应成为被抨击的理由。倒是作为社会公器的新闻媒体被认为成了“平价药店”炒作的
No one “hot” topic can endure, because the eye is easy to wear out. More than a year’s time, each topic planning, almost all around the “parity” of this hot spot. In the deserted pharmaceutical retailing industry, as a media that pursues hot topics and pursues the news effect for its own sake, we have been worrying about lack of hot spots. Now we are worried about the hot spots. Affordable pharmacies are inevitable phenomena in the process of promoting the return value of pharmaceutical products. Even though there are many speculations in marketing methods, they are also fashionable to catch up with “eyeball economy” and “conceptual economy” and should not be criticized. However, the news media as a social device is considered a “cheap drugstore” hype