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3月19日,中央电视台广告部召集国内知名企业、广告公司以及中央电视台总编室、新闻中心、文艺中心、广经中心、社教中心、海外中心、青少中心等节目部门,一起在北京召开“媒体资源创新研讨会”,探讨电视广告如何与节目更好结合以提高广告传播效果的问题。宝洁、中国移动、太平人寿、中国人寿、联想、
March 19, CCTV Advertising Department convened well-known domestic enterprises, advertising agencies and CCTV’s chief editor’s office, press center, arts center, wide center, social education center, overseas center, Youth Center and other program departments together in Beijing Held “Media Resource Innovation Symposium” to discuss how TV ads can be combined with programs to improve the effectiveness of advertising. Procter & Gamble, China Mobile, Taiping Life, China Life, Lenovo,