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书法是汉字的书写艺术。汉字在漫长的发展演变过程中,一方面起着交流思想、传承文化的作用,另一方面它本身又是一种独特的造型艺术。它不仅是中华民族的文化瑰宝,而且在世界文化艺术宝库中大放异彩。本文主要通过对标志设计中书法运用方式进行分析。得出当代的标志设计中,书法也是设计师常常借鉴的元素,但都被设计师加以改造使用,并且取得了很好的视觉效果。
Calligraphy is the writing art of Chinese characters. Chinese characters in the long process of development and evolution, on the one hand play the role of exchange of ideas, heritage culture, on the other hand it itself is a unique form of art. It is not only the cultural treasures of the Chinese nation, but also shine in the treasure house of world culture and art. This article mainly analyzes the way of using calligraphy in logo design. Draw the contemporary logo design, calligraphy is also often draw on the elements of the designer, but have been transformed by designers to use, and achieved good visual effects.