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我国具有现代意义的商业标志始于十九世纪末二十世纪初,随外来商品流入国内并普及开来。本文宏观分析了20世纪我国现代商业标志的发展过程,对我国商标设计在不同历史时期所呈现的时代特征加以归纳并论述,希望能够丰富我国商标发展的理论研究。
The commercial symbol of our country with modern significance starts from the late nineteenth century and the beginning of the twentieth century, with the inflow of foreign goods into the country and popularization. This paper analyzes macroscopically the process of the development of our country’s modern commercial sign in the 20th century, summarizes and discusses the characteristics of our country’s trademark in different historical periods, and hopes to enrich the theoretical research on the development of our trademark.