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有这样一个寓言:某个醉汉认定亮街灯的地方寻找丢失的钥匙,结果当然徒劳而返。现在很多经理就象这个醉汉,只想从过去的成绩里找出解决今后问题的答案。他们认为模仿从前就能创造利润,因为不论自己还是竞争对手过去就是如此。但事实上作为一名经理必须要有创造性,才可能在未来击败对手,取得成功。 盈利的关键在于用活资金,而这又取决于两个基础——创新和推销。创新包括发明和革新,利润多来自革新,因为发明总是罕见的。 典型的创新就是结盟策略:如果结盟带来的利润大于相互对立时各自的利润,
There is such a parable: When a drunkard finds a streetlight where he finds the missing key, the result is in vain. Nowadays, many managers are like this drunkard. They just want to find answers to future problems from past achievements. They think that imitating can be profitable in the past, because it was the same in the past whether they were competitors or not. But in fact, as a manager must be creative, it is possible to defeat the opponent in the future and succeed. The key to profitability is the use of live capital, which in turn depends on two foundations - innovation and marketing. Innovation includes invention and innovation. Profits come from innovation because inventions are always rare. The typical innovation is an alliance strategy: if the profits brought by the alliance are greater than the respective profits when they are opposed to each other,