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信息技术的不断发展颠覆了传统的商业模式,企业定价方式也随之发生改变。除了传统价格大于零的定价方式外,还出现了价格等于零的免费经济定价方式以及价格小于零的定价方式。其中,价格大于零定价方式的一个新变化是虚拟经济以心理为支撑的定价方式在整个经济系统所占比例越来越多,并以压倒实体经济的成本加成定价而占据主导地位;价格等于零的免费经济定价方式的出现原因在于虚拟经济借助移动互联网获得了长足发展,企业平台商业模式的构建使得平台生态圈中存在大量的免费经济;价格小于零的定价方式是平台为了吸引用户并最终黏住用户的一种手段。
The continuous development of information technology subverts the traditional business model, and the pricing of the business also changes. In addition to the traditional pricing method that is greater than zero, there are also free-form pricing methods with a price equal to zero and pricing methods with a price less than zero. Among them, a new change of the pricing method of price greater than zero is that the psychologically-supported pricing method of the fictitious economy occupies a more and more proportion in the whole economic system and dominates the cost-plus pricing which overwhelms the real economy; the price is equal to zero Of the free economic pricing is due to the virtual economy has made great progress with the mobile Internet, business platform business model makes the platform ecosystem has a large number of free economy; pricing is less than zero pricing platform is to attract users and eventually stick A means of living users.