论文部分内容阅读
通过新拉古那在中国树立品牌知名度,然后再引进其他车型以提升销量,当品牌和销量上去后,雷诺将会择机在中国合资生产“新拉古那的定位是Casual Luxury,即‘休闲豪华车’,竞争对手锁定为奔驰C-Class、宝马3系及奥迪A4。”2009年2月26日新拉古那上市会上,日产(中国)投资有限公司雷诺进口车事业部总经理陈国章的话让在场记者疑窦顿生。的确,风格迥异的新拉古那很难让人将之与上面三款竞争车型相提并论。不过,这种明显“错位”倒是让人印象深刻,这似乎正是2008年12月刚刚履新的陈国章所需要的。
Through the new Laguna brand awareness in China, and then introduce other models to increase sales, when the brand and sales up, Renault will choose the joint venture in China “New Laguna’s position is Casual Luxury, that ’casual Luxury car ’with competitors locked in the Mercedes-Benz C-Class, the BMW 3 Series and the Audi A4. ”On February 26, 2009, at the launch of the new Laguna Conference, Nissan (China) Investment Co., Ltd. General Manager of Renault’s Imported Car Division Chen Guozhang words to suspect the presence of reporters. Indeed, the very different styles of new Laguna make it hard to compare them to the three competing models above. However, this obvious “dislocation ” is impressive, which seems to be exactly what Chen Guozhang, who just took office in December 2008, needs.