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知识经济时代已经到来,一个新的营销模式已经出现,知识经济是以知识和智能为主导的经济。在知识经济时代,知识具有多重性,既是最重要的生产资源,也是最重要的生产力;知识经济是以最新科学技术及其持续创新为核心,是建立在知识和信息之上的经济。在知识经济的浪潮中,市场营销环境发生的变化和市场营销的新特点,也必然会引发市场营销专业教育的创新变革及市场营销专业教育的新理念。
The era of knowledge economy has arrived, a new marketing model has emerged, and the knowledge economy is an economy dominated by knowledge and intelligence. In the age of knowledge economy, knowledge is multiplicity, which is not only the most important productive resource but also the most important productive force. The knowledge economy is based on the latest science and technology and its continuous innovation and is based on knowledge and information. In the tide of knowledge economy, the changes in the marketing environment and the new features of marketing inevitably lead to the innovation and innovation of marketing specialty education and the new concept of marketing specialty education.