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广告为现代社会提供全面的信息服务,在政治、经济、文化等方面发挥着非同寻常的作用,它不仅是提高人们物质生活水平的手段,而且也是提高人们精神文明水准的工具。探讨中国广告业的发展与变化,因之角度不同,结论自然不同。有广告主的角度、有广告公司的角度、有媒介的角度,还有广告教育的角度。
Advertising provides a comprehensive information service for the modern society and plays an extraordinary role in politics, economy and culture. It not only serves as a tool to raise people’s material standard of living, but also as a tool to raise people’s level of spiritual civilization. To explore the development and changes of China’s advertising industry, from different perspectives, the conclusion is naturally different. Advertisers from the point of view, there are advertising companies point of view, there are media point of view, there are advertising education point of view.