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一 从本世纪初到三十年代抗日战争以前,凡是具有一定规模的出版社如商务印书馆,中华书局、开明书店、生活书店、神州国光社、世界书局等都喜欢创办几份杂志。这几家大出版社中以商务资格最老,创办杂志的时间最早,创办的杂志也最多,曾以拥有“十大杂志”自豪。其次是中华书局,民国初年也以拥有“八大杂志”标榜。出版社为什么热衷于办杂志呢?因为办杂志本来就是出版社的经营手段之一——杂志办得好,可以带来颇为丰厚的收入。期刊史上不乏这种实例,如开明书店,生活书店都是以办杂志起家,发展成为出版社的。期刊史上也不乏这种实例,某一杂志在某一期上因为刊登某一“叫座”
From the beginning of this century to the 1930s, all publishers with a certain scale like the Commercial Press, the Zhonghua Book Company, the Kai Ming Bookstore, the Life Bookstore, the China Guoguang Society, the World Bookstore, all like to start several magazines. These large publishing houses with the oldest business qualifications, the earliest time to set up magazines, most magazines founded, once owned “Top Ten Magazine” proud. Followed by Zhonghua Book Company, the Republic of China also owns “eight magazines” advertised. Why are publishers keen on running magazines? Because running magazines has always been one of the publishing houses’ business methods - magazines do a good job, which can bring quite substantial income. There is no lack of such examples in the history of journals, such as Kai Ming Bookstore, Bookstore life is to start a magazine, developed into a publishing house. Periodicals there is no lack of such examples, a magazine because of a period of publication of a “call”