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移动电视业务是目前各国政府、电信运营商、广电运营商以及设备厂商都广泛看好的新无线应用。由于将两个具有良好营利能力的业务——电视和移动无线通讯结合起来,使得有人认为移动电视业务有可能成为一个所谓的“杀手级”3G应用。由于国家管制政策的不确定性、标准选择的不确定性以及移动电视业务本身的跨行业性,容易形成广电和电信等多方博弈的局面,并导致该业务运营的商业模式有很多可能性。本文也探讨了一些可能的运营模式。
Mobile TV business is currently the new wireless applications widely favored by governments, telecom operators, radio and television operators and equipment manufacturers. The combination of two well-for-profit businesses, television and mobile wireless, has led some to assume that the mobile TV business could become a so-called “killer” 3G application. Owing to the uncertainty of national regulatory policies, the uncertainty of standard choice and the cross-sectoral nature of the mobile TV business itself, it is easy to create a multi-party game such as radio and television and telecommunications and lead to many possibilities for the business model of the business operation. This article also explores some possible modes of operation.