浅析营销稽查和第三方客户满意度

• 作 者: 龚萍
• 机 构: 桂林供电局,
• 出 处: 企业科技与发展
• 发表日期: 2015年18期
• 关键词: 营销稽查 营销管理 第三方客户满意度

营销稽查是电力营销工作中的重要组成部分和关键环节,开展营销稽查能够提前避免营销差错的产生以及规避企业自身原因所导致的经营纰漏,并及时了解用户在用电过程中产生的各种问题,从而有利于企业提高内部的用电管理和工作效率,整顿用电市场秩序,维护用户用电安全,保护第三方客户的用电利益,为用户提供更好的服务。营销稽查是影响第三方客户满意程度的主要因素,电力营销稽查工作越全面,越容易让第三方客户感到满意。

Marketing auditing is an important part and key link in the work of power marketing. Carrying out marketing auditing can avoid the marketing mistakes in advance and avoid the business mistakes caused by the enterprise’s own reasons, and keep abreast of the various problems arising from the users’ electricity consumption process , Which will help enterprises to improve internal electricity management and efficiency, rectify the market order of electricity consumption, safeguard user electricity safety, protect the electricity interests of third-party customers and provide users with better services. Marketing auditing is the main factor affecting the satisfaction of third-party customers. The more comprehensive the power marketing auditing work, the easier it is for third-party customers to feel satisfied.