论文部分内容阅读
假如你身上只有六万元,有没有想过去买一部家庭轿车?或许你要问:六万元能买到什么象样的车?答案是肯定的。在深圳,以这样的价格,你确实能买到理想的私家车,或者说你离它已经不远了。 深圳的家庭用车拥有量排在全国首位,对于生活水平日渐提高的深圳人来说,拥有汽车已不是很遥远的事,消费者论及的焦点仍是汽车的价位与性能,有调查表明,在深圳买车时首先考虑车子的经济性的消费者占准车一族的7 0%,这样,经济型车就理所当然地成为汽车消费的热点. 经济型车并非价格便宜的简单组合,而是指经济实用的汽车,它具有车型小、内部空间大、外形新颖美观、移动灵活、充分满足环保及安全要求等特点,而且在价位上,经济型车的售价都低于十万元. 在某种程度上来讲,深圳车市是中国汽车市场的一个缩影,当经济型车成为国人的消费热点,奥拓、吉利、云雀、美日纷纷亮相鹏城,争先抢占市场份额,众多品牌簇拥深圳,我们应当如何看待呢?让我们揭开面纱逐一走近它们.
If you only have 60,000 yuan, have you ever wanted to buy a family car? Perhaps you have to ask: sixty thousand yuan can buy what decent car? The answer is yes. In Shenzhen, at such a price, you can really buy an ideal car, or you are not far from it. Shenzhen family car ownership ranked first in the country, for the increasing standard of living in Shenzhen, the possession of cars is not very far away, the focus of consumers is still the car’s price and performance, there are surveys show that, When buying a car in Shenzhen, the economy that first considers the economy of the car accounts for 70% of the total number of car owners. In this way, the economy car naturally becomes a hot spot for car consumption. Economy car is not a cheap combination of simple, but refers to the economical and practical car, it has a small car, interior space, novel and beautiful appearance, mobile and flexible, fully meet the environmental and safety requirements and other characteristics, but also in price, economy The price of the car is less than one hundred thousand yuan. To some extent, the Shenzhen auto market is a microcosm of the Chinese auto market. When the economy car becomes a consumer hot spot in China, Alto, Geely, Skylark, and the United States and Japan have all appeared in the city of Penang to win the market share. Many brands are clustered in Shenzhen, How should we treat it? Let us unveil the veils one by one.