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创新是广告的灵魂,也是一本杂志的灵魂。过去几年里,广告杂志给了各种广告案例无比广阔的表现空间,一时间各种电视广告、市场促销、平面设计及整合传播案例纷纷在广告类杂志登场,这些案例把优秀的专业理念与先进的操作方法介绍给读者,为读者开放了一个学习与借鉴的窗口。然而,近两年很多案例文章却逐渐变了味,如果我们仔细阅读的话,会发现里面充斥着对自己公司的吹嘘以及对客户的恭维,而且此类文章的写法越来越模式化,都以某些成功的案例文章为范本,用作者的名字直接
Innovation is the soul of advertising, but also the soul of a magazine. Over the past few years, advertising magazines have given a wide range of advertising cases a vast space for performance, a time a variety of television advertising, marketing, graphic design and integrated communications cases have appeared in the ad magazine, these cases the outstanding professional ideas and The introduction of advanced methods of operation to the reader, open for the reader a window of learning and reference. However, many case articles in the past two years have gradually changed their taste. If we read them carefully, we will find that there is a lot of boasting about our company and compliments on our clients. Moreover, the style of such articles is increasingly modeled Some successful case articles serve as templates, using the author’s name directly