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一、晚报要靠一版新闻取胜晚报吸引读者有多种方式,常见的是抓社会新闻、文化、体育新闻、办好名牌专栏、专刊、副刊及连载。但难度最大的是抓好一版新闻。一版新闻抓不好,读者便会觉得晚报不经看,缺少信息,甚至看报从第四版看起,第一版可看可不看。我们北京晚报自1980年复刊以来,一直致力于“要使读者从第一版看起”,尽可能让第一版能抓住读者。第一版是要闻版,理应向读
First, the evening news rely on a version of the newspaper to win the evening news to attract readers in many ways, common is to grasp the social news, culture, sports news, well-known brand columns, special issues, supplements and serial. But the most difficult is to grasp a good news. A poor grasp of the news, readers will feel that Evening News without reading, lack of information, and even read the newspaper from the fourth edition of the look, the first edition can see can see. We Beijing Evening News since its resumption in 1980, has been committed to “make readers look from the first edition”, as far as possible the first edition to seize the reader. The first edition is news edition, should read