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在中国加入WTO的影响下,以及中国对外贸易政策的不断深化和扩展,中国的对外贸易日益频繁,外国企业的入住和我国企业市场的对外延伸无疑为我国的商务往来提供了更加广阔的平台。商务英语在对外贸易活动中的作用也日益加深。与此同时,以语言为基础的对外商务沟通型人才也日益紧缺。任何交流都离不开语言的使用,但语言又不是完成交流的唯一工具。在商务英语的使用过程中,跨文化交际是制约商务交流能否顺利进行的一个重要因素。因此商务英语学习中的跨文化能力的培养非常重要。本文首先陈述了商务英语中跨文化交际的重要性,接着论述了跨文化因素在商务英语中四个方面,并根据这几个方面探讨了如何培养商务英语中的跨文化能力。
Under the influence of China’s accession to the WTO and the continuous deepening and expansion of China’s foreign trade policy, China’s foreign trade is increasingly frequent. The entry of foreign enterprises and the outward extension of the Chinese enterprise market undoubtedly provide a broader platform for China’s business contacts. The role of business English in foreign trade activities is also deepening. At the same time, language-based foreign business communication talents are also increasingly scarce. Any communication can not be separated from the use of language, but language is not the only tool that accomplishes communication. In the process of using business English, cross-cultural communication is an important factor restricting the smooth progress of business communication. Therefore, the cultivation of cross-cultural competence in business English learning is very important. This article first states the importance of cross-cultural communication in business English, then discusses the four aspects of cross-cultural factors in business English and explores how to develop cross-cultural competence in business English based on these aspects.