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“全民全运”理念的提出,是对第十一届全国运动会(以下简称“十一运会”)深刻内涵的充分挖掘,同时也开启了中国体育与时俱进、和谐发展,竞技体育与全民健身共同繁荣的新篇章。在“全民全运”视角下,我国健身娱乐业的发展应在切实抓好政府管理与监督机制的前提下,完善法律法规保障体系,提升业内服务理念与质量,并注重引导健身意识和消费观念、采取科学营销策略、加快体育健身娱乐业经营管理人才的培养。这样,才能促进健身娱乐业又好又快发展。
The idea of “National Games for All” proposed fully excavated the profound connotation of the Eleventh National Games (hereinafter referred to as “the 11th National Games”) and also opened the way for the development of Chinese sports with the times and the harmonious development , A new chapter in the common prosperity of competitive sports and the national fitness. In the perspective of “All the National Games”, the development of the fitness and entertainment industry in our country should improve laws and regulations guarantee system, improve service concept and quality in the premise of earnestly doing a good job of government management and supervision mechanism, and pay attention to guiding fitness awareness and Consumption concept, take a scientific marketing strategy to speed up sports fitness and entertainment business management personnel training. In this way, we can promote sound and rapid development of the fitness and entertainment industry.