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传统装饰纹样是历代艺术创造者从自然界和生活中提炼出来的,其造型及色彩是经过几千年流传下来的精华,具有顽强的生命力、表现力和很高的艺术价值。现代广告设计需要利用好这个巨大的艺术宝库,对其既有所继承,又有所扬弃,将传统装饰纹样造型色彩等原理剖析并赋予全新的设计理念、功能与形式,使之成为适应和符合现代社会审美与实用要求的设计元素。
Traditional decorative patterns are the ancient art creators extracted from nature and life, its shape and color is the essence of thousands of years handed down, with tenacious vitality, expression and high artistic value. Modern advertising design needs to make good use of this huge treasure trove of art, both inheriting and discarding it, analyzing the principle of traditional decoration pattern modeling color and giving new design concepts, functions and forms to make it adapt and match Design Elements of Aesthetic and Practical Requirements in Modern Society.