论文部分内容阅读
农资销售如今越来越难,除产品品牌众多、产品数量供过于求外,农民选择能力也越来越强,此外,农民对经销商服务的抗性心理正在逐渐增加。因此,笔者认为,农资经销商的服务最关键是把住产品质量关,提高公司和产品知名度,做好优质服务,理顺价格和价值的关系,及时做好促销工作。产品质量现在有些经销商做品牌很盲目,哪个利润大就做哪个,不是说利润大的产品不是好产品,这与产品的生产成本、工艺、营销费用等均有关。有的产品知
Nowadays, the sales of agricultural materials are getting harder and harder. In addition to the large number of product brands and the oversupply of products, peasants have more and more ability to choose. In addition, the resistance of peasants to dealers’ services is gradually increasing. Therefore, I believe that the most critical service of agricultural materials distributors is to live product quality, improve company and product visibility, good service, straighten out the relationship between price and value, in a timely manner to promote the work. Product Quality Now some dealers make the brand is very blind, which profit to do which is not to say that the profit of the product is not a good product, which is related to the product cost of production, technology, marketing costs. Some products know