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中小企业如何才能在激烈的竞争中做强做大?中小企业对 IT 系统的需求有何特点?IBM 能为中小企业提供什么样的帮助?5月中旬,IBM 启动了专门针对中小企业信息化的助跑计划,IBM 大中华区工商企业部总经理郑小聪先生就“中小企业助跑计划”接受了记者的采访。为什么投资 IT?2002年在中国登记注册的中小企业已经增长到3570万家,并占到了国内企业数量的99%。与大型企业相比,中小企业面临更多的挑战:企业规模小,实力弱;产品种类单一,抗风险能力弱;管理不规范,体制不健全;没有很好的 IT 技术来控制成本管理、对客户购买行为分析、深化供应链管理:因此在美国,68%的中小企业在成立5年内倒闭;只有13%的中小企业可以生存10年以上。为此,郑小聪提出将“现代管理+IT”做为中小企业应对挑战的法宝。郑小聪认为,一方面企
SMEs how to become stronger and stronger in the fierce competition What are the characteristics of the needs of SMEs on the IT system IBM can provide for SMEs what kind of help? In mid-May, IBM launched a specialization of information for SMEs The run-up plan, Mr. Zheng Xiaochen, general manager of IBM Greater China Region, accepted an interview with reporters on the “SME Outing Plan.” Why invest in IT? SMEs registered in China in 2002 have grown to 35.7 million, accounting for 99% of the number of domestic enterprises. Compared with large enterprises, SMEs face more challenges: small-scale enterprises, weak strength; a single product type, anti-risk ability is weak; management is not standardized, the system is not perfect; there is no good IT technology to control cost management, Analysis of customer buying behavior, deepening supply chain management: So in the United States, 68% of SMEs closed down within five years of their establishment; only 13% of SMEs can survive for more than 10 years. To this end, Zheng Xiaocong proposed “modern management + IT” as a magic weapon for SMEs to deal with challenges. Zheng Xiaocong believes that on the one hand enterprises