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针对黑白无彩色包装模式在现今中国食品行业受到抑制,及传统的食品包装理论不能迎合新时代的商业需求等情况,从黑白包装所体现的食品文化蕴意、饮食文化层次性结构理论及食品行业中消费阶层的特性和商业需求出发,结合国内外的黑白模式食品包装成功案例,论述了黑白模式应用于国内食品包装行业的可能性及前景。在此基础上,提出了应充分挖掘黑白模式在食品包装中的强大生命力,摒弃过去的错误观念,针对合适的时机,充分、合理地运用黑白包装模式的建议。
In view of the restrained black and white packaging mode in China’s food industry today and the traditional food packaging theory can not meet the business needs of a new era and so on, from the black and white packaging embodied in the food culture, food culture, hierarchical structure theory and the food industry Based on the characteristics of the consumer class and commercial demands, this paper combines the successful case of black and white food packaging at home and abroad, and discusses the possibility and prospect of using black and white model in the domestic food packaging industry. On this basis, the author puts forward some suggestions that we should fully tap the strong vitality of black and white model in food packaging, abandon the mistaken ideas of the past, and make full and rational use of black and white packaging mode for the right opportunity.