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电影自作为“特殊商品”进入文化市场后,发行部门都非常重视影片的包装,在影片的广告宣传上大做文章,以吸引观众,帮助观众去选择要看的影片。这本身无可非议。但现在,一些电影的广告宣传存在着不实之词,从大众的猎奇心理出发,充满暴力、色情,以为如此就可以把观众请进影院。这实在是大错特错了。因为这种做法不仅会使电影宣传误入歧途,引起观众的反感;同时,也败坏了观众的品味,败坏了电影宣传好的传统,和社会主义精
After the film entered the cultural market as a “special commodity,” the distribution department attached great importance to the packaging of the film and made a big fuss over the advertising of the film in order to attract viewers and help the audience choose which film to watch. This itself is beyond reproach. But now, there are some movie advertising false words, starting from the public’s curiosity, full of violence, pornography, so that the audience can be invited to the theater. This is really a big mistake. Because this approach will not only make movie propaganda astray, causing the audience’s disgust; the same time, it also corrupted the taste of the audience, corrupted the good tradition of film promotion, and the socialist essence