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电视内容制作创新、电视节目运营能否实现“互联网+”?互联网和移动互联网的技术进步带来了各类衍生的大数据,其中包含一个新的电视参考应用指标——收视的大数据。大数据参与电视节目制作,始于电视剧,逐渐延伸到电视栏目:受众喜好、选题范围、环节设置、节目风格、播出后节目的调整优化、栏目运营中的广告营销、电视台与厂家合作的衍生产品的开发与推广,几乎每个环节都可以透过对大数据的定量定性分析,预测和指导电视内容创新和栏目运营,实现社会效益和经济效益的双丰收。挖掘大数据是当代电视行业发展的突破口。
TV content creation innovation, TV program operation can achieve “Internet + ”? The technological advances of the Internet and mobile Internet has brought a variety of derived big data, which includes a new TV reference application indicators - viewing big data . Big data to participate in the production of television programs, beginning in the TV series, and gradually extended to the TV section: audience preferences, topics, links, program style, broadcast program adjustment and optimization, column operation in advertising and marketing, television and manufacturers cooperation Derivatives development and promotion, almost every aspect of the quantitative and qualitative analysis of big data can predict and guide TV content innovation and column operations, to achieve social and economic benefits of the double harvest. Digging big data is a breakthrough in the development of contemporary television industry.