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任何报刊,编辑方针的定位恰当与否,都决定着读者群的大小,双重效益的高低。青少年报刊现在全国有数百种,编辑方针定位的准确如何,决定着自身的生命力,至关重要。 编辑方针的定位,一个是面向哪个读者层次的切入点的选择,一个是受众多层面需求的融合。 读者层次切入点的选择 《求是》(前身为《红旗》)杂志面向党的中高级干部,《人民日报》面向县及县以下党的基层组织,《光明日报》则主要面向知识界,大报如此,青少年专业报刊亦如此。《少男少女》杂志,面向的读者层面主要是城市中学生,兼顾农村,《中学生报》则面向占中学生80％的农村中学生,兼顾城市。不明确这一点,就不能稳定地吸引读者,保持报刊旺盛的生命力。《巨人》杂志,其实是面向少年儿童的,但由于名称表达的办刊方针不是一目了然,单纯宣传媒介中的评介,亦给人一种同时面向成人少儿工作者的印象,叫人误读为培养巨人的摇篮,这样,就失去了一批读者。本来,这个刊物面向少年儿童的作品文学品位是不低的。前几年有个刊物叫《明天》,还有一个刊物叫《未来》,也是由于编辑方针定位不明确,读者的阅读凝聚力自然就不及《少年文艺》、《儿童文学》,现在,这两个刊物就不见了。
The proper positioning of any newspaper or editorial guideline determines the size of readership and the level of double benefits. At present, there are hundreds of newspapers and periodicals in the country. It is of utmost importance that the precise orientation of editorial decisions determines their own vitality. The orientation of editorial policy, one is the choice of entry point for which readership level, and the other is the integration of the needs of many levels. At the reader’s level, the selection of “Qiushi” (formerly known as “Red Flag”) is aimed at the party’s mid-level and senior cadres. People’s Daily is targeted at grassroots organizations at and below the county level. The Guangming Daily mainly targets the intellectual community. So reported, so young professional newspapers and magazines. Boys and girls magazine, oriented readership is mainly urban middle school students, taking into account the rural areas, “high school newspaper” is for 80% of middle school students in rural middle school students, taking into account the city. If you do not know this, you will not be able to attract readers steadily and maintain the vitality of the newspapers. Giant magazine is actually aimed at children and adolescents. However, the principle of running a magazine is not clear at all. The mere introduction of media alone also gives the impression of being an adult and children’s worker at the same time. Giant cradle, so, lost a group of readers. Originally, this publication is intended for young children’s work literature grade is not low. A few years ago a publication called “Tomorrow”, there is a publication called “the future”, but also because of the editorial orientation is not clear, the reader’s cohesion naturally less than “juvenile literature and art,” “children’s literature,” and now, these two Publication disappeared.