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多年沉寂之后,拥有领先技术的合肥三洋希望通过新的市场策略上演一幕“王者归来”。更为值得想象的是其能否是松下全面整合三洋之后在华进行重新布局的一颗棋子。今年8月5日,一度沉寂的合肥三洋携手安徽卫视,以2000万元签下《红楼梦》首播冠名权。这次冠名是合肥三洋品牌战略和营销策略上一次重大突破。除此之外,合肥三洋还将借助此次娱乐营销全面
After years of silence, Hefei Sanyo, which owns the leading technology, hopes to stage a scene of “Return of the King” through the new marketing strategy. Even more imaginative is whether it can be a pawn in the reorganization of Panasonic in China after Matsushita has fully integrated Sanyo. August 5 this year, once quiet Hefei Sanyo together with Anhui Satellite TV, to 20 million yuan signed “Dream of Red Mansions” premiere title. The title is Hefei Sanyo brand strategy and marketing strategy last major breakthrough. In addition, Hefei Sanyo will also use this entertainment marketing comprehensive