浅析“师法自然”对标志设计的启示

• 作 者: 杨光
• 机 构: 苏州大学,
• 出 处: 艺术品鉴
• 发表日期: 2017年02期
• 关键词: 标志设计 师法自然 观物取象 思想模式 中国传统思想 传统文化思想 《易传》 哲学意蕴 天地之间 师法造化

在人类认识、改造世界时,人们的言行举动由思想模式主导。同时,思想模式也受长期的文化积淀与复杂的社会活动等因素影响。中华民族是有着五千多年历史的文明古国,因而也有着独特的思想模式与气质。若想要读懂它,就要对传统文化思想有一定的了解。“师法自然”作为中国传统思想模式的其中之一,对现代设计的各个方面有着举足轻重的作用,对作为品牌烙印的标志设计也有一定的启发与指导意义。

In human understanding, transformation of the world, people’s behavior is dominated by the mode of thinking. At the same time, the mode of thinking is also influenced by long-term cultural accumulation and complicated social activities. The Chinese nation is an ancient civilized country with a history of more than 5000 years. Therefore, the Chinese nation also has its unique ideological model and temperament. If you want to understand it, we must have a certain understanding of traditional cultural ideas. As one of the traditional modes of thinking in China, “The Law of Teachers and Practitioners” plays a decisive role in all aspects of modern design. It also has certain enlightenment and guiding significance for the logo design as a brand imprint.