论文部分内容阅读
李瑞环同志讲:“如果不下功夫提高宣传艺术,不增强新闻对人们的吸引力、感召力和说服力,坚持正面宣传为主的方针就是一句空话。”这就是说,新闻言论也要在入脑、入耳、入心上下功夫。怎样使新闻言论成为读者喜爱的一种新闻文体?依笔者体会,新闻言论要有“粘”的功能,必须着力于“情”字。新闻言论不同于报告和文件,不能把某个观点强加于人。离开了“情”的新闻言论,就没有存在的地位和价值。新闻言论的力量来自于理,而理又
Comrade Li Ruihuan said: “If you do not work hard to improve the publicity art, do not enhance the attractiveness, charisma and persuasion of people to the public, adhere to the principle of positive publicity is an empty talk.” That is to say, , Ears, into the heart work hard. How to make news speech become a favorite news style of the reader? According to the author’s experience, news speech must have the function of “stickiness” and must focus on the word “love.” News statements differ from reports and documents in that they can not impose an opinion on others. Left the news of “love” speech, there is no status and value. The power of news and speech comes from reason and reason