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这篇文章谈到这样一思路:当确自己的产品在各个方面都已经做得并不比同类差而且就缺少一打得响的品牌的时候,这时你有两条路可供选择:一是加入知名经销商,二是加入同业中的巨头,以自己可靠的产品换取一个有足够价值积淀的品牌标签,事实证明是一种明智之举。市场最终只会选择最好而不一定会选择最响的。当市场重又在新竞争条件下向人们警示是死还是生的时候,中小企业与其在苦苦打造品牌的丛林里窒息而死、还不如放弃品牌去做强势品牌的附庸或者影子而求生。
The article talks about the notion that when it comes to making sure your product is no different in every way than the best-of-breed, and you lack a one-dozen brands, you have two options: Join the well-known distributors, the second is to join the giants in the same industry, with their own reliable products in exchange for a brand of sufficient value accumulated brand label, the fact proved to be a wise move. The market will eventually only choose the best and not necessarily choose the loudest. When the market again under the conditions of the new competition to alert people is dead or alive, when SMEs and their jungle to create brand suffocation suffocate, might as well give up the brand to do strong brands vassal or shadow and survive.