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一般来说,报纸的成就性报道指的是纸媒针对一个地区、一个行业或者一个团队,在一定时间内取得的成就进行包括成绩梳理、历史回顾、背景剖析、意义总结及影响力解读等在内的多维度集中报道。大多数成就性报道因报道对象的政治地位,对行业经济、社会民生的辐射能力,被纳入重要时政类报道范畴。也因如此,如何以恰当的表达方式体现报道对象的卓越业绩、历史成就,突出典型效应深远意义,并为受众认可、产生广泛影响力,往往成为对媒体的战役性考验。
In general, the newspaper’s success report refers to the paper media for a region, an industry or a team, achieved within a certain period of time, including achievements, history review, background analysis, the significance of summary and interpretation of influence Multi-dimensional focus on coverage. Most of the achievement reports have been included in the coverage of important current affairs reports due to the political status of the target audience and the radiation capability of the industry economy and social livelihood. For this reason, how to display the excellent performance, historical achievements, highlighting the far-reaching significance of the typical effects of the reported objects in an appropriate way, and making them widely influential when approved by the audiences often become the test of the media’s campaign.