媒体如何坚持受众本位

• 作 者: 孟彦
• 出 处: 军事记者
• 发表日期: 2004年05期
• 关键词: 受众本位 信息传播渠道 受众选择 舆论导向 直播报道 新华视点 新媒体发展 传媒领域 元元说话 第一时间

坚持以人为本是我们党崭新的执政理念。新闻媒体作为党的“喉舌”,坚持受众本位理应成为媒体宣传的崭新理念。在社会环境和社会结构多样化、人们思想观念和价值取向多样化、媒体宣传形式多样化、信息传播渠道多样化的形势下,如何坚持受众为本,最大限度地满足受众的阅读视听需求

Adhering to the people-oriented principle is a brand-new ruling philosophy of our party. As a “mouthpiece” of the party, the news media should adhere to the audience standard and should become a brand new concept of media publicity. Under the circumstances of the diversification of social environment and social structure, the diversification of people’s ideas and values, the diversification of forms of media publicity and the diversification of channels for information dissemination, how to adhere to the audience-oriented principle to meet the audience’s audiovisual requirements