报业融入新媒体，应用标准来破题 纽约时报高级技术编辑Walter R．Baranger

• 出 处: 中国传媒科技
• 发表日期: 2008年04期
• 关键词: 纽约时报 技术编辑 跨媒体经营 传媒竞争 纽约时报公司 应用标准 同质竞争 Baranger Walter R Walter

随着美国传媒竞争的加剧和所有政策的日趋宽松,美国传统报业集团趋向横向经营,以内容整合多媒体,业务结构多元化。跨媒体经营正在改变美国信息知识的提供形式和成本,使传媒业务结构更趋个性化,避免恶性的同质竞争。纽约时报公司在经营方面是一个有代表性的个案。

With the intensification of competition in the United States media and the easing of all policies, the traditional newspaper industry in the United States tends to operate horizontally, integrating content with content and diversifying its business structure. Cross-media operations are changing the forms and costs of providing information-based knowledge in the United States, making the media business structure more personal and avoiding vicious homogeneous competition. The New York Times Company is a representative business case.