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广告作为现代社会的传播媒体,其设计应该进行适时的创新。在现代广告设计中加入传统纹饰元素,极大地丰富了广告的文化内涵,既有传统文化艺术之美,同时具有时代的鲜明特征。广告的作用就是吸引人们的眼球,传统纹饰的应用会极大地增加了广告的吸引力,对传统文化的发展和传扬有着重要的意义。
Advertising as a modern media, its design should be timely innovation. Addition of traditional ornamentation elements to modern advertising design greatly enriches the cultural connotation of advertisements. It not only has the beauty of traditional arts and culture but also has the distinctive characteristics of the times. The role of advertising is to attract people’s attention, the application of traditional decoration will greatly increase the attractiveness of advertising, the development of traditional culture and has an important significance.