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《2012年新闻出版产业分析报告》采用经济学和统计学分析方法,对2012年新闻出版产业的发展情况进行同口径对比分析,以求严谨客观地反映产业的发展变化及趋势。总的说来,2012年,新闻出版业按照中央要求,全面深化改革,不断加快发展,保持了平稳较快的发展态势。通过统计数据分析,可以看出2012年新闻出版产业主要经济指标保持较快增长;图书品种继续保持较快增长;图书、报纸、期刊总印数增长趋缓,但主题图书和重点报刊的表现可圈可点;数字出版收入在全行业占比首次突破10%;印刷复制收入超过万亿元;出版物发行整体效益有所改善;版权输出和实物出口再上新台阶;出版传媒集团骨干作用进一步凸显;上市公司引领行业增长;产业基地(园区)集聚效应显现;出版物消费与人均拥有水平同步增长。
The 2012 Press and Publishing Industry Analysis Report adopts the methods of economics and statistics to conduct a comparative analysis on the development of the press and publication industry in 2012 in order to rigorously and objectively reflect the changes and trends in the development of the industry. Overall, in 2012, in accordance with the requirements of the Central Government, the press and publication industry deepened the reform in an all-round way, continuously accelerated the development and maintained a steady and rapid development. Through the statistical analysis, we can see that the major economic indicators of the press and publishing industry maintained a rapid growth in 2012; the variety of books maintained a rapid growth; the growth of the total number of books, newspapers and periodicals slowed down, but the performance of the theme books and key newspapers and periodicals Circle can point; digital publishing revenue in the industry accounted for the first time exceeded 10%; print copy revenue over one trillion yuan; publication of the overall efficiency of the publication has improved; copyright exports and exports in real terms to a new level; publishing media group backbone Highlighting; listed companies lead the industry growth; industrial base (park) agglomeration effect; publication consumption and per capita level of growth simultaneously.