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以生产“利瓦伊”牌牛仔裤而享誉全球的斯特劳斯公司,90年代初,再次成为美国最大的服装公司,1993年的销售额达到590亿美元,获利4亿美元。公司的创始人利瓦伊·斯特劳斯的发迹确是一个诱人的故事。 利瓦伊的父亲是巴伐利亚犹太族的一个小百货商,家里有6个孩子,他是最小的一个。 1847年,不满20岁的利瓦伊和他的5个哥哥姐姐一起来到美国碰碰运气。利瓦伊没有固定住处,靠每天挨家挨户向妇女销售剪刀、毛线、纽扣、布料和梳子等日用品来维持生活。 1849年美国掀起去加利福尼亚淘金热,一心想暴富的冒险家和投机家们纷纷离开家园,加入淘金者行列。1853年,利瓦伊也来到旧金山。起初,他只想把自
The world-renowned Strauss Company, which makes the “Livay” brand jeans, once again became the largest apparel company in the United States in the early 1990s with 1993 sales of 59 billion U.S. dollars and a profit of 400 million U.S. dollars. The start of the company’s founder, Levi Strauss, is indeed a tempting story. Levai’s father was a small Bavarian Jewish merchant, with six children at home, he is the youngest one. In 1847, less than 20-year-old Livai and his five siblings came to the United States with a chance. Livai has no permanent shelter and lives on daily necessities, such as scissors, wool, buttons, cloth and combs, which are sold to women from house to house. In 1849, the United States set off adventurers and speculators who went to California to seek a gold rush in the rush to riches. They all left their homeland to join the gold rushrs. In 1853, Livai also came to San Francisco. At first, he just wanted to take it