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近来,随着传媒市场竞争的加剧和新媒体的崛起,国内一些电视媒体在经营上正遭遇着前所未有的困境。于是,很多人开始唱衰电视,认为在新媒体崛起后,电视没有未来,正在走向衰落甚至死亡。然而,放眼全球,虽然新媒体正迅猛发展,包括电视在内的传统媒体都受到不同程度的冲击,却没有确凿的证据表明电视正在衰落或行将死亡。相反,从国际范围看,电视依然是第一大传播媒介;在国内,央视和一线省级卫视风头正健,其传播
Recently, with the intensification of competition in the media market and the rise of new media, some domestic television media are experiencing unprecedented difficulties in their operations. As a result, many people began to sing bad television, that in the wake of the new media, television has no future, is going to decline or even death. However, taking a global look, while the new media is rapidly evolving and the traditional media, including television, are hit to varying degrees, there is no conclusive evidence that television is declining or is about to die. On the contrary, from the international perspective, television is still the largest media; in the country, CCTV and first-line provincial satellite TV are in full swing, and their dissemination