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养生堂拥有宝贵的品牌资源和较高的品牌认知度与其成功的广告营销是密不可分的,可以说,养生堂是国内最具有广告意识的企业——从农夫山泉的“有点甜”、农夫果园的“喝前摇一摇”,再到农夫茶的“用十分的山泉好水,沏十分的好茶”,可谓一脉相承,牢牢围绕“天然、健康”这两大卖点来做文章。现代人的生活越来越注重健康与环保,这一市场定位准确并富有前瞻性,使养生堂有限公司创立十年间迅速崛起,成长为生产和经营健康产品的现代化高科技的知名企业。
Yangshengtang has valuable brand resources and high brand awareness and its successful advertising and marketing are inseparable, it can be said, Yangshengtang is the most advertising awareness of the enterprise - from the Nongfushangquan a little sweet, farmer Orchard “shake before drinking”, and then farmer tea “with a very good spring water, making a very good tea” can be described as the same strain, firmly around the “natural, healthy” these two selling points to make an issue. Modern life more and more emphasis on health and environmental protection, accurate positioning of this market and forward-looking, so that the Health Church Co., Ltd. was founded ten years rapid rise, growth for the production and operation of health products, modern high-tech well-known enterprises.