浅论企业公共关系

• 作 者: 董贵昌
• 出 处: 企业家天地
• 发表日期: 1994年02期
• 关键词: 企业公共关系 经营战略目标 企业公关 管理艺术 公关活动 经营哲学 公司创业 外部影响 内部工作 紧密层

随着我国改革开放的不断深入和社会主义市场经济的逐步发展,企业公共关系受到越来越多的企业家们的青睐。他们在学习、探索和实践中逐渐认识到:开展企业公关活动。不是度过难关的权宜之计,也不是哗众取宠的时髦装饰,而是实施企业经营战略目标的一种长期的策略活动。从管理功能看,它是一门“内求团结,外求发展”的经营管理艺术;从经

With the continuous deepening of China’s reform and opening up and the gradual development of the socialist market economy, corporate public relations have been favored by more and more entrepreneurs. They gradually realized in their study, exploration and practice: to carry out corporate public relations activities. It is not an expedient measure to weather the difficulties, nor is it a fashionable decoration that appeals to the public, but it is a long-term strategic activity to implement the strategic objectives of the business. From the perspective of management functions, it is an art of business management with the principle of “seeking unity within and seeking development outside”;