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话题背景3月5日是一年一度的“学雷锋日”。2013年3月,《青春雷锋》《雷锋在1959》与《雷锋的微笑》等三部关于雷锋的电影也选择在这一时段“应景”上映。3月4日,国家广电总局向各级单位下发通知,指导这三部电影的发行放映工作;但实际上,全国多数影院并没有安排放映这些影片,少数影院即使安排了放映场次,观众也不买账:除了包场或免费发票,几乎没人自掏腰包看雷锋题材的电影。甚至有媒体报道,3月4日,《青春雷锋》在南京首映时,竟然出现了“零票房”的尴尬局面,尽管《青春雷锋》出品方否认“零票房”的说法,但其遭受冷遇的情况可见一斑。
Topic background March 5 is the annual “learn Lei Feng day.” In March 2013, three movies about Lei Feng, such as “Youth Lei Feng” and “Lei Feng’s Smile” in 1959 and “Lei Feng’s Smile”, were also released during this time. On March 4, the State Administration of Radio, Film and Television issued a circular to all levels of units to guide the distribution and screening of the three films. In fact, most of the cinemas in the country did not arrange the screening of these films. Even if a few cinemas arranged the screening, audiences Do not buy it: In addition to the package or free invoices, almost no one out of pocket to see Lei Feng theme movies. Even the media reported that on March 4, when “Youth Lei Feng” premiered in Nanjing, there was an embarrassing situation of “zero box office ”. Although the producer of “Young Lei Feng” denied "zero box office However, the case of cold reception is evident.