论文部分内容阅读
名牌消费是正在兴起的一种消费文化,本文以厦门市数据为例,通过定量分析发现中国城市居民的名牌消费行为存在性别差异,而名牌消费性别差异影响因素的三个假设也都得到了有效验证。首先,整个消费群体名牌消费行为的增加都与人力资本增长呈正相关,而其中人力资本对女性群体名牌消费行为的影响更大;其次,社会经济地位的影响在男性群体名牌消费中有更突出的表现;第三,性别主体意识强弱的影响更突出地表现在女性名牌消费的行为中。
Brand-name consumption is a kind of consumer culture that is rising. Taking Xiamen City as an example, we quantitatively analyze that there are gender differences in the brand-name consumption behaviors of urban residents in China, and all three hypotheses about the influence factors of gender differences in brand name consumption are also valid verification. First of all, the increase of brand-name consumer behavior of the entire consumer group is positively correlated with the growth of human capital, and the influence of human capital on the brand-name consumer behavior of the female population is greater. Secondly, the influence of socio-economic status is more prominent in the brand-name consumption of the male group Performance; Third, the impact of the gender main body consciousness is more prominent in the behavior of female brand name consumption.