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在响应国家构建“中国特色社会主义话语体系”的时事大背景下,施旭提出了建立“当代中国话语研究范式”。本人以民国时期、改革开放之初和21世纪初女性服装广告语历时对比为研究对象,采用Ruth Wodak的语篇历史方法以三个历史时期女性服装广告语为例揭示话语与社会变迁的辩证关系,为新时期建构中国特色社会主义话语体系提供启示。
In response to the background of the current affairs of the state in building “the socialist discourse system with Chinese characteristics,” Shi Xu proposed the establishment of a “research paradigm of contemporary Chinese discourse.” Taking the contrastive comparison of advertising slogans of women’s clothing from the beginning of the Republic of China, the beginning of reform and opening up and the beginning of the 21st century as the object of study, I used the text historical method of Ruth Wodak as an example to illustrate the dialectical relationship between discourse and social changes, taking the advertisements of women’s clothing in three historical periods as an example , Which provides inspiration for constructing the socialist discourse system with Chinese characteristics in the new era.