论文部分内容阅读
名牌产品是具有较高知名度和市场占有率的产品。在企业竞争中,名牌产品的生命力特强,同企业信誉攸攸相关。因此,近代中国民族企业曾以名牌战略与强大的西方企业竞争较量。 在半殖民地、半封建的近代中国,从时事政治到经济都受着西方列强的侵略,铺天盖地的洋货蜂拥而来,但我们的民族企业为救国图存,以豪迈的意志创制了诸如天厨味精、象牌水泥、“红三角”、“红五星”纯碱、“抵羊”牌毛线、张裕葡萄酒等名牌产品,以上乘的质量和信誉,不仅在国内市场能战胜洋货,有些产品甚至远销海外,角逐国际市场。那么,近代中国民族实业家是如何实现自己的名牌战略呢?
Brand-name products are products with high visibility and market share. In the business competition, the vitality of brand-name products particularly strong, with the corporate reputation Yau Yau Yau. Therefore, the modern Chinese national enterprises once competed with powerful western enterprises in the strategy of brand name. In the semi-colonial and semi-feudal modern China, everything from current affairs politics to economy has been swarmed by the Western powers’ aggression and swarms of foreign goods. However, our national enterprises have tried their best to save the country, As the brand of cement, “Red Triangle”, “Red Star” soda ash, “arrived sheep” brand wool, Changyu wine and other brand-name products, with superior quality and reputation, not only in the domestic market to defeat foreign goods, and some products even exported overseas, Competition in the international market. So, modern Chinese national industrialists how to achieve their own brand strategy?