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传播学或大众传播学,是一门探讨传播规律的社会科学,在发达国家成为显学。事实上,发达国家在传播事业包括新闻传播上的发达,也与其传播学的兴盛密切相关。我国从改革开放以来开展传播学研究,已经取得显著进展。1997年,传播学被国务院学位委员会正式列入学科目录,与新闻学同为二级学科,隶属于新闻传播学这个一级学科。2001年,经过学科调整,传播学与新闻学又同时升为一级学科。如今,在教育部公布的学科目录中,新闻传播学所属的四个专业,即新闻学、广播电视学、广告学和编辑出版学,都以传播学或大众传播学作为专业基础理论的重要构成。基于国际国内的这些发展状况,本刊特开设了这个大众传播学的通俗讲座,邀请清华大学传播系的李彬博士主讲,一共8讲目的在于普及传播学的基础知识和基本理论,开拓视野,更新观念,以提高我们的新闻传播水平。
Communication Studies or Mass Communication Studies is a social science that discusses the law of communication and becomes a significant school in developed countries. In fact, the advanced countries in the dissemination of media, including news media, are also closely related to the prosperity of their communication studies. Since China started its reform and opening up, its research on communication has made remarkable progress. In 1997, the Communication Studies was formally listed by the Academic Degrees Committee of the State Council in its catalog of subjects, which is the same as the second-level discipline of journalism and belongs to the first-class discipline of journalism and communication. In 2001, after disciplinary adjustment, communication studies and journalism were promoted to the first level at the same time. Nowadays, among the disciplines published by the Ministry of Education, the four major fields of journalism and communication, namely journalism, radio and television science, advertising science and editorial publishing, all rely on communication or mass media as an important component of their professional basic theory . Based on these developments both at home and abroad, we published a popular lecture on mass media and invited Dr. Li Bin from the Department of Communication of Tsinghua University to give a lecture on a total of eight topics, which are to popularize the basic knowledge and basic theory of communication science, broaden our horizons, Update ideas to improve our level of information dissemination.